Communicate on Instagram

Instagram is a visual platform. While the caption provides the space for more information, the focus is on the image/video and how well it’ll convey to your audience. This platform leans heavily on the aesthetics of the visuals.

Don't forget to use the stories feature. It’s an integral part of the platform and can aid you in reaching a portion of your audience that may have missed your posts. Keep in mind that any photo or video being used in stories is designed to best fit a portrait mode.

Features to use to promote the app: Basic post, stories.

• Basic post

A basic post gives the opportunity to the user to know that your festival has an app. If they're aware of the benefits, they will download it, as easy as that. Be sure to add the download link in your profile.    

• Stories:

Instagram stories are a great way to provide a short demonstration on how simple it is to download the app. With built-in graphics and a user-friendly interface, the stories allow you to reach your audience that may have missed your posts. 

If you have a verified account or a business profile with more than 10k followers, you can add a "swipe up" link in your stories.

Tip: Use the link One Event One App sent by your Account Manager. When you click on it from an iPhone device, it redirects you on the App Store, and on the Play Store if you're on an Android Device.  

Translation: Get the schedule available exclusively in the official app! 

Translation: Download the Francos Mobile App. It only takes 23 seconds, we timed it.