How to Use Your Mobile App For Important Event Communications

If you’re faced with the difficult decision to either postpone or cancel your event, you can use your mobile app to communicate any updates to your audience as they happen. Here are a few easy ways to keep your fans informed from your app. 

Post announcements on the discover header banner 

The discover header is the prime spot in your app to highlight the most important announcements for your event. In the case of postponements, cancellations, or other important event updates, this is the first section of your app you’ll want to update. Read our article about how to use the discover header here. 

Send push notifications

Push notifications are a surefire way to get important information about changes to your event in front of your customers. Once fans tap the notification, you can direct them to your discover header, a specific section of your app, or an external URL with detailed event updates. For more information on how to send a push notification, check out this article.

Keep your fans engaged

Your fans will look to you for clarity on the details of your evolving event, so one of your top priorities should be consistently engaging your fans and communicating with them honestly and often. Be prepared for some common questions they may have, like: 

• Can I get a refund if I can’t attend your new date? 
• Will the lineup be the same? 
• Will I be compensated for my lost travel and hotel accommodations? 

You can use features inside your app, like content sharing, surveys, and support campaigns, to answer your fans’ questions and keep them in the loop every step of the way. Your Account Manager can help you add additional webview sections in your app to embed a webpage and share your live stream videos or support campaign link. Plus, if you want to take your fan engagement a step further, encourage fans to share confinement photos via our photobooth, participate in a quiz, and more. Just ask our team for ideas if you get stuck!